That might not sound like a lot, but there’s 4.95 billion internet users in total-so 1.4% is plenty (over 69 million). 1.4% of internet users ages 16 to 64 call Snapchat their favourite social media app.
That’s on any average day-a year over year improvement from 2021’s 249 million. Snapchat has over 306 million daily active users. That’s an awful lot of mirror selfies, dog photos and pictures of people’s foreheads. It ranks below Facebook, Youtube, Instagram and TikTok, but above Pinterest and Twitter. Snapchat is the world’s 12th most popular social media platform. Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
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